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Wikipedia and Pharma | DigitallySick
Wikipedia and Pharma, how can pharma work with the most imortant and powerful source of health information in the world? Can it afford to stick it's head in the sand? Andrew Spong, Faisal Ahmed and...
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6 Ways to Make Pinterest Work for Healthcare Organizations | Social Media Today
Have you considered using Pinterest for your healthcare practice? Perhaps you don’t think you have anything interesting to offer on such a visual platform. Wrong! Many healthcare organizations such as...
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Does Klout really pack a punch? Questions remain over social ranking site -...
Brisbane TimesDoes Klout really pack a punch?See it on Scoop.it, via Pharma digital
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5 things that have influenced pharmaceutical digital marketing ...
Pharmaceutical companies have been increasing their investment in digital marketing strategies including websites, e-marketing and social media, despite the potential risks that lurk just below the...
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The impact of PMCPA guidelines on social media - DigiPharm ...
The session was called “Regulatory & Compliance” and looked a what impact the new PMCPA guidelines have had on social media. ... How does the existing Code apply to pharma digital marketing and...
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Digital Faculty: Professors and Technology, 2012 - Inside Higher Ed
Inside Higher EdDigital Faculty: Professors and Technology, 2012Inside Higher EdBut in truth the majority of professors are excited about various technology-driven trends in higher education,...
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Discover the hidden perils of augmented reality in ... - Digital Trends
A new short film explores how dangerous life could be if augmented reality was fully-integrated with modern society.See it on Scoop.it, via Pharma digital
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Pharma To Launch Industry’s First Social Game
John Pugh, Director of Digital for Boehringer Ingelheim, talks about driving innovation in his large organization with the forthcoming game Syrum See it on Scoop.it, via Pharma digital
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Using Online Gaming to Beat Childhood Obesity | Social Enterprise
In America one out of three children are now overweight or obese; these children need to be motivated to exercise...See it on Scoop.it, via Pharma digital
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10 interesting digital marketing stats we've seen this week - Econsultancy...
Econsultancy (blog)10 interesting digital marketing stats we've seen this weekEconsultancy (blog)66% of digital marketers surveyed working for companies with an annual turnover of more than £100m...
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What Is A Scientific Social Network? 6 Thriving and Inspiring Examples -...
A recent article from the Huffington Post states that social networks for scientists won't work because there is no incentive from a career...See it on Scoop.it, via Pharma digital
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3 Tips for Marketers Ready to Invest More in Mobile - Search Engine Watch
3 Tips for Marketers Ready to Invest More in MobileSearch Engine WatchAt a recent Mobile Marketing Association event, one ROI firm recommended that marketers allocate 7 percent of their budgets to...
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The state of digital marketing in 2012 [Infographic] » Design You ...
This infographic reveals the key findings of the top SEO, PPC, and Social Media Marketing objectives, challenges, and trends reported by 500 U.S..See it on Scoop.it, via Pharma digital
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Stratégie médias sociaux : Novartis launches YouTube cancer talk show
Pharmaceutical Industry | NEWS | | Novartis launches YouTube cancer talk show - Each Voice Counts forms part of firm’s existing advanced breast cancer initiative ...See it on Scoop.it, via Pharma digital
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Should #pharma be building apps? Is it a credible service provider?
Sven Awege (@svennieco) writes: Over the last 20 years I’ve heard huge numbers of people get really excited about the latest fad. As a digital evangelist I guess that is to be expected. But are “mobile...
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'Why won’t those stupid marketers “do” digital?'
Sven Awege (@svennieco) writes: Over the last few years I’ve worked in and with Pharma marketers from the digital side, trying to preach and teach the virtues of digital channels. It has been a...
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3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy – The...
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in ...See it on Scoop.it, via Pharma digital
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Personalizing health online: where can you go for medical information that...
By gathering personal health data, companies like HealthTap and WebMD are looking to customize health information online.See it on Scoop.it, via Pharma digital
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A Comprehensive Overview of How Games Help Healthcare in 2013 - GCo
People often see games as bad for health but many institutions have been hard at work to make them work for us. Here are 6 ways games can help healthcareBirgit Walsh's insight:A Comprehensive Overview...
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The three pillars of the marketing organization of the future | Conversation...
The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a marketer entrusts a single advertising agency with all...
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Ex-Google health chief launches an online community for cancer patients
Google's former lead health strategist has launched a new website, SmartPatients, which helps cancer patients connect with each other, and learn more about their disease.See it on Scoop.it, via Pharma...
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Future of Drug Development Focuses on Patient Experience -- And Digital...
The need for improved patient-associated measurements is also a key reason medical product companies should care a lot more about digital health than they seem to.See it on Scoop.it, via Pharma digital
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Why health care needs Apple
In the still-nascent digital health space, Apple could serve as a regulator of sorts -- a platform, perhaps or a hub -- just as it has done with smartphone apps, music, podcasts, and even online...
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IBM dreams impossible dream with clone of human brain
Dharmendra Modha is trying to build one a human brain, using a new programming language and a vast team of researchers inside tech giant IBM and across various academic and government labsSee it on...
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How Is Social Media Reshaping Pfizer?
I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference.See it on Scoop.it,...
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Tracking Twitter May Enhance Monitoring of Food Safety at Restaurants
A new system could tell you how likely it is for you to become ill if you visit a particular restaurant by 'listening' to the tweets from other restaurant patrons.See it on Scoop.it, via Pharma digital
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How Is Information Technology Changing Healthcare? [INFOGRAPHIC]
"Health informatics" is the intersection of healthcare, information technology and business. Check out an infographic explaining this healthcare-IT mashup.See it on Scoop.it, via Pharma digital
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[Study] New game app improves adherence among diabetes patients
A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study. The company said that breakthrough clinical...
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Boehringer Ingelheim prepares to launch oncology franchise
Boehringer Ingelheim has long been associated with treatments for stroke prevention, COPD and HIV/AIDS, but not cancer. That's about to change, if a cornucopia of 13 abstracts presented at the...
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Is Pharma Missing Out On The XBox Kinect?
The ubiquitous nature of the smartphone makes obvious the opportunity for pharmaceutical companies to develop both clinical interventions and support programs for smartphone devices. However, what if...
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